Barbie Branding Refresh

In conjunction with the 2023 Barbie Movie, Barbie underwent a branding refresh. I was responsible for creating new logo variations, color palette exportation, pattern design, brand in use mockups, iconography, & more.

@Barbie Social

In conjunction with the 2023 Barbie Movie, Barbie underwent a branding refresh. I was responsible for creating new logo variations, color palette exportation, pattern design, brand in use mockups, iconography, & more.